STARTUPCOACH · A LITTLE DIRECTION
startupcoach.cc

YOUR ONE-PAGE BUSINESS PLAN
A working draft, not a promise. Use plain language.

1. CUSTOMER + SITUATION
Who is this for, and when does the problem happen?
Evidence I have:
Assumptions I am making:

2. THE PROBLEM
What is hard to do? How is it handled today?
Exact language I have heard:

3. FIRST OFFER
I help [customer] with [problem] by delivering [work].
Included:
Not included:
Inputs / access / approvals needed:

4. FIRST CUSTOMER ROUTE
One relevant audience:
One channel or relationship:
A useful next action:

5. DELIVERY
Steps:
Owner:
Review point:
Dependencies:

6. WORKING ESTIMATES
Proposed price (not revenue):
Estimated delivery effort:
Tools and other direct costs:
Uncertainties to check:

7. NEXT TEST
The question:
The action:
What I will observe:
Review date:
Continue / revise / pause decision:

After the test: what happened, what changed, and what is still uncertain?

Educational template. Adapt to your circumstances; no business outcome is guaranteed.