STARTUPCOACH ยท A LITTLE DIRECTION startupcoach.cc YOUR FIRST-CUSTOMER PLAN A small working process, not a lead or revenue guarantee. OFFER Customer: Problem: Deliverable: Boundary: RELEVANT PEOPLE / CHANNELS Why this person or channel is relevant: A useful thing to share: An appropriate invitation: Permission and channel rules to check: CONVERSATION RECORD Date: Context: What the person actually said: Questions / objections: Next agreed action: Owner: When a follow-up would be appropriate: KEEP DIFFERENT THINGS SEPARATE Enquiry: Qualified opportunity: Proposal: Agreement: Cash received: REVIEW What is clearer about the customer? What is unclear about the offer? What should change before more outreach? Educational template. Adapt to your circumstances; no business outcome is guaranteed.